Mr. Murugavel Janakiraman, CEO, Consim group (Bharatmatrimony group) showed spectacular insights on innovation at Bharatmatrimony and how he made it synonymous with the mainstream matrimony business in India. He spoke about the incremental innovation being practiced in Bharatmatrimony, wherein each innovation is progressively built into the system.
The innovative features that he explained included horoscope generation and matching, verification of profiles by third parties, reference checks, voice matrimony service, video profile and health profiling. very recently, a feature of facial search has been incorporated in the search parameters. He talked about the different business models where he could segregate the customer based on income, religion, caste and language. Bharatmatrimony today boasts of over 19 portals catering to these needs. The group also organizes virtual matrimony meets, that is an innovative way of speed dating over the net. Mr. Janakiraman's company has tried taking matrimony to the houses through DTH nad even mobiles. This was done with an intent of capturing the mass markets. To capture the "not-so-tech-savvy" segment like old parents, they have established offices in various cities.
He emphasized the business idea based on the "blue ocean strategy" where in the requirements are built in a cyclic manner into the product. He stressed on the need for not waiting for any "breakthrough ideas" but going forward with passion, which in turn would automatically drive the ideas.